ServiceTitan is priced for large contractor operations. Operator Autopilot is $499/mo with a 14-day money-back guarantee, and runs scheduling, reviews, visibility, payments, and local ranking. Here is the full breakdown.
11 dimensions, side by side. Source notes below the table.
| Dimension | Operator | ServiceTitan |
|---|---|---|
| Base price | Autopilot is $499/mo with a 14-day money-back guarantee. Unlimited users. Cancel any time. | Per-technician pricing before add-ons. |
| Contract length | Month to month. One tap cancel in app. No penalty, no questions. | 12 month contracts are standard. Early cancellation fees reported by multiple users on G2 and Capterra. |
| Onboarding | First card in 5 minutes after claiming your listing. Voice setup is 3 questions. | 3 to 6 month implementation typical. Dedicated onboarding specialist required. Most users report going live in 4 months. |
| Target customer | Any local service business: HVAC, plumbing, electrical, dental, auto, fitness, cleaning. | HVAC, plumbing, electrical only. Product is built around technician dispatching for crews of 5 or more. |
| Local ranking and visibility | Health Score (0 to 100) refreshed nightly. Six components: revenue velocity, Google visibility, pipeline health, cost efficiency, competitive position, Operator coverage. | None. ServiceTitan does not track or improve local search ranking. Visibility is out of scope. |
| Review management | Office Manager handles customer messages and review responses. Google reviews mirrored nightly, no filter. | Basic review request automation via text. No response management, no competitive review tracking. |
| Bookkeeping automation | Bookkeeper role handles invoices, payment reminders, overdue flags automatically. | Invoice creation and QuickBooks sync. Requires manual oversight for collections and overdue accounts. |
| Market analysis | Market Analyst tracks competitors, ranking, health score, and market alerts nightly. | No market analysis. ServiceTitan is an internal operations tool with no competitive intelligence. |
| AI search visibility | Pages indexed by ChatGPT, Claude, Perplexity, Gemini. MCP server at /api/mcp. robots.txt allows all AI crawlers. | Not applicable. ServiceTitan is an internal software tool, not a directory or visibility platform. |
| Small business fit | Designed for solo operators and crews of 1 to 20. Works on day one with no training. | Designed for crews of 5 or more. Many small business users on G2 report feeling overwhelmed by the feature set. |
| Developer access | Full REST API and MCP server. 100 req/day free. OpenAPI spec at /api/v1/openapi. | API available but requires ServiceTitan partnership approval. Not self-serve. |
ServiceTitan pricing from their published pricing page and G2 user reviews (April 2026). Onboarding timeline from ServiceTitan onboarding documentation and Capterra reviews. Contract terms reported by users on Reddit (/r/hvacadvice) and Better Business Bureau complaints. Comparison rows verified against ServiceTitan feature list at servicetitan.com.
ServiceTitan helps you run jobs you already have. Operator finds you the jobs you are missing and fixes the reasons customers are not calling. Both can coexist, but only one grows your revenue from the outside in.
Add-ons like marketing, reporting, or financing modules can increase total cost. Operator covers the full operation with Autopilot at $499/mo with a 14-day money-back guarantee.
Based on user-reported timelines on G2 and Capterra. Operator is live in 5 minutes after claiming your listing.
ServiceTitan does not affect how often customers find you. Operator improves your Health Score and local search rank every night.
Find your business on Operator. See your real Health Score. Keep every dollar you used to spend on ServiceTitan ads.