Glossary.

Every Operator term, defined in plain English.

Business Health Score

A 0-100 composite score computed nightly from six weighted components (reviews 25%, market rank 20%, financial 20%, response 15%, jobs 10%, Kai 10%).

AI visibility score

How discoverable a business is via AI assistants (ChatGPT, Perplexity, Gemini). Inputs include schema.org markup, public data completeness, and citation frequency.

Market share score

Estimated share of addressable revenue in a business's primary category within its primary city.

Unanswered reviews

Google reviews older than 7 days with no owner response. Surfaces as dollar-opportunity on city pages and Office Manager cards.

Response rate

Share of reviews and messages answered within 72 hours over the last 90 days.

Financial signal

Revenue band estimate from public indicators: licenses, permits, job postings, fleet size, web traffic.

Market rank

Position within primary category + primary city. Blend of rating, review count, and financial signal.

Jobs flow

Active hiring rate and headcount stability inferred from public job boards.

Kai coverage

Depth of Kai (agentic intelligence) coverage: structured data completeness, GBP freshness, schema quality, AI-answer presence.

Total addressable market (TAM)

Estimated annual dollar volume for a category within a geography. Used for opportunity surfacing.

Top-3 capture rate

Share of category demand served by the top 3 businesses. High capture indicates consolidated markets.

Claim

The one-tap process that verifies a business owner and unlocks the Business Health Score and Market Analyst agent.

Autopilot

The $499/mo tier. Five agents: Office Manager, Bookkeeper, Market Analyst, Marketing Manager, Field Coordinator.

Market Analyst

The free agent. Watches competitors, rank, and market alerts.

Office Manager

Handles reviews, customer messages, and appointment confirmations.

Bookkeeper

Invoices, payment reminders, overdue flags.

Marketing Manager

Google Business Profile posts, profile freshness, visibility score.

Field Coordinator

Routes jobs, coordinates team. Activates when a team is added.

Card stack

The mobile and web app surface: one-decision cards delivered by the agent fleet.

Done feed

Record of completed agent actions with expandable 'why' pills for transparency.

Why pill

Expandable explanation showing what inputs drove an agent's decision.

Pattern Brain

Cross-business ML layer that pre-compiles playbooks from recurring event chains.

Google Business Profile (GBP)

Google's free listing product. Operator reads + writes GBP on Autopilot.

NAP (Name, Address, Phone)

The core consistency triad for local SEO. Operator monitors NAP drift across 30+ directories.

Local pack

Google's map-based result set for local queries. Top-3 placement is the measurable prize.

AEO (Answer Engine Optimization)

Optimizing to be cited by AI answer engines (ChatGPT web, Perplexity, Gemini).

GEO (Generative Engine Optimization)

Same concept as AEO, broader framing. Includes generative visuals and summaries.

Model Context Protocol (MCP)

Anthropic's open protocol for AI tool use. Operator runs a public MCP server at /api/mcp.

BHS benchmark

City-normalized BHS comparison. A 70 in Honolulu is not the same as a 70 in Manhattan.

Refresh cadence

Operator's data refresh schedule: nightly by 6am HST for rankings; real-time for reviews and messages.

Coverage gap

A city or category with too few businesses to render a full leaderboard. Logged for Kai triage.

Empty state

The minimal render when data is thin: acknowledges the gap rather than fabricating numbers.

Exit-risk score

Probability that a business closes or changes hands in the next 12 months. Inputs: revenue trend, licensing, hiring, owner age where public.

Demand signal feed

Real-time stream of qualified demand signals per category + city. Developer API surface.

Evaluation

The pre-decision quality check run by agents before taking any public action (review reply, GBP post, SMS, etc.).

Autonomy level

Per-agent dial: Observe, Propose, Auto. Owners choose per channel.

TCPA

Telephone Consumer Protection Act. Governs SMS and voice outreach. Operator enforces consent, quiet hours, and STOP handling.

SOC 2

Service Organization Control 2. Operator's audit status: in progress. See /trust/.

HIPAA

Healthcare privacy rule. Operator Healthcare Autopilot ($1,197/mo) is HIPAA-scoped.

CDLA Permissive 2.0

Community Data License Agreement — Permissive 2.0. License covering the Overture Maps data used in Operator's source stack.

Free tier

The permanent Market Analyst tier at $0/mo. Not a trial.

See also: Methodology · FAQ · Trust