Free forever

Claim your
business in
30 seconds.

If you own a local business, you are already in the Operator directory. Claiming is free, takes half a minute, and unlocks your market rank, review tracking, and a competitor watchlist.

No credit card
Free forever
30 second verify
How claiming works

Three steps.
Thirty seconds.

We already have your business data. Claiming just verifies you are the owner and unlocks the dashboard behind it.

1

Find your listing

Type your business name and city. We'll match against 35 million indexed records and show you every listing with your name.

Works for every US city
Shows claimed and unclaimed
Multiple matches merge on claim
2

Verify ownership

Pick the fastest method. Google Business OAuth takes 10 seconds if you already run Google Business. Phone verify and postcard work for everyone else.

Google Business OAuth
Automated phone call
Postcard in 3 business days
3

See yourself ranked

Instantly. No wait, no sales call. Your market rank, review feed, and a 10-competitor watchlist appear the moment you verify.

Rank live within 60 seconds
Nightly updates at 2 am
Mobile app, same data
What you get

Free forever.
Worth real money.

Market Analyst is the free tier. It was designed to be the thing most owners would pay for on day one. We just don't charge for it.

#
Your market rank, every night
Position in your category and city, updated at 2 am HST. See pass-and-drop movements week over week.
Review feed across every platform
Google, Yelp, Meta, Angi, Thumbtack. One inbox. Response rate tracking built in.
Business Health Score
0 to 100. Six components. The single number that tells you how your shop is actually doing.
Competitor watchlist
Pick 10 competitors. Get notified when they get a review, change pricing, or gain ground.
Historical snapshots
30 days of nightly archive. See how today's rank compares to last week, last month.
One click export
CSV or JSON. Your data is yours. Leave whenever, take everything with you.
Before & after

What changes on claim.

Here's what your listing looks like today, unclaimed, and what it becomes the moment you verify.

Today · Unclaimed
Public view
Shobu's AC
1428 Kapiolani Blvd · Honolulu, HI
Market rank
Visible to public
Reviews
Read only
Competitor watchlist
Locked
Health Score
Locked
Historical data
Locked
Exports
Not available
After claim · Yours
Owner view
Shobu's AC
1428 Kapiolani Blvd · Honolulu, HI
Market rank
#2 of 32 · HVAC Honolulu
Reviews
617 tracked · 92% response rate
Competitor watchlist
10 competitors, nightly updates
Health Score
82 / 100 · up 6 points
Historical data
30 day snapshot archive
Exports
CSV, JSON, one click
Common questions

Quick answers.

More questions? Email hi@operator.fyi, usually a reply within the hour.

How is my listing in the directory if I never added it?
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Operator aggregates public business data from Overture Maps, Google Places, state licensing boards, and review platforms. Every legitimate US business appears by default. Claiming just connects that existing record to you as the verified owner.
Is claiming actually free forever?
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Yes. Market Analyst, the tier that comes with claiming, is free forever. No trial, no credit card, no bait-and-switch. If we ever change Market Analyst pricing (we won't) you keep grandfathered access.
What if my business has multiple locations?
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Each physical location is claimed separately. One owner account can hold unlimited locations under Market Analyst free. Multi location dashboards and unified Kai briefs unlock on Autopilot.
What if I find a mistake in my listing?
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Once claimed, you can edit address, phone, hours, categories, photos, and description in the app. Changes push to Operator's public view immediately and sync out to the wider web within 24 hours.
Can I un-claim or delete my listing?
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Yes. Un-claim returns the listing to public view without deleting the underlying directory record. Full deletion of a publicly operating business is not supported. If your business is closed or sold, mark it as such in the app and it is updated accordingly.
What data do you have about me?
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Only what is public. Address, phone, hours, categories, reviews, photos that exist on the open web. We never scrape sensitive data, access your books, or touch anything that requires authentication. That all gets added later only if you upgrade to Autopilot and connect integrations yourself.
Does claiming affect my Google listing?
+
No. Operator is completely independent from Google Business Profile. You still manage Google separately. If you connect Google via OAuth we will read review data to display in Operator, but we never modify your Google listing.
Will I get spam emails?
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One welcome email. One nightly brief if you opt in. Product update emails once a month, unsubscribe in one click. No sales follow-up, no partnership pitches, no third party marketing. Ever.

Thirty seconds.
Then you're in.

Search for your business above, or open the app and do it from your phone. Either way, no credit card, free forever.

Find your business
Or download the app from the App Store or Google Play