Why is my competitor ranking above me on Google?
Per ranking position lost
$3,300 – $5,500/mo
For every position your competitor holds above you in the local pack, you lose an estimated 3 to 5 inbound calls a month. The gap between #1 and #4 in a typical local market is worth $18,000 to $32,000 a year in booked revenue.
Measured across 29M tracked businesses. Category-weighted. Call volume estimates from observed local pack CTR data.
Three things that fix it
- 1Review velocity and response rate
Two to four new reviews a week beats a bulk run. Respond to every one within 48 hours. Recency plus response rate weights more than total count above a floor.
- 2Post to Google Business Profile weekly
Weekly posts with updates, photos, and specific service mentions. Profile freshness is one of the strongest current-era ranking signals.
- 3Structured data + consistent NAP
LocalBusiness schema, FAQPage schema, name/address/phone consistent across every directory. Google reads variance as risk.
Sounds like a lot to track?
Your Office Manager responds to every review in your voice and requests a review after every completed job. Your Marketing Manager posts to Google twice a week with content grounded in real market data. Your Market Analyst watches your rank against the top three competitors weekly and flags when something shifts. You approve once a day. That's it.