2. REI (outdoorgear) in Madison, WI
Operator computes a Business Health Score every night at 2 am HST. It's the one number that tells you if this shop is winning, losing, or steady. Here's how REI broke down on Apr 24, 2026.
REI is tracked nightly in Operator's Outdoorgear market index for Madison, WI.
Operator has not indexed public photos for REI yet.
Reviews pulled nightly from Google, Yelp, and Meta. Aggregate weighted by recency and source authority.
The Outdoorgear shops REI competes with most often, ranked by Operator's health score. Tap any row for that shop's full page.
The questions people ask before they call.